English
Noun
copy test (plural: copy tests)
- (Advertising) a method of w:marketing research|market research that predicts in-market performance of an ad before it airs.
- (Advertising) a research tool that evaluates the execution and promise of an ad by analyzing audience levels of attention, brand linkage, motivation, entertainment, communication, as well as breaking down the ad�s flow of attention|Flow of Attention and flow of emotion|Flow of Emotion.
#:Thankfully, the company�s copy test included flow of emotion|Flow of Emotion results that showed the ad�s tagline (slogan) made female consumers angry.
- (Advertising) a method of w:advertising research also known as a pre-test.
See also
w:advertising|advertising
attention
brand linkage
branding moment
w:copy testing|copy testing
w:motivation|motivation
persuasion
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